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The JobBank Descriptive Guide for the
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Customer orientation and service have emerged as the cornerstones of organisations that endorse quality management. Advancing technologies, short product life cycles and increasing globalisation results in constantly changing markets. In light of this, delivering superior customer service represents a competitive advantage. To ensure quality service, many organizations have attempted to engender a service-oriented culture by fostering the employees commitment to service norms. This presents a training model at the core of which is the assumption that service orientation is a state of mind that may be acquired by anyone. This line of reasoning neglects the role of individual differences in personality and skills which may make some individuals particularly suitable to customer contact jobs. The CSSI recognises that if service orientation is associated with enduring characteristics affecting individual behaviour across situations, measurement of such attributes would help to identify those individuals who are most likely to deliver quality service. It also recognises that training to enhance customer service is likely to be most effective for those who have a strong service orientation when hired. A brief description of the individual attributes measured by the CSSI now follows. Each attribute represents a subscale of the Inventory. Subscale Definition Scores Procedures
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